Medical & Lifestyle Medicine Statement

WHOLE is founded on the principles of Lifestyle Medicine, which recognises that many chronic diseases can be prevented, managed and, in some circumstances, improved through evidence-based lifestyle interventions.

Lifestyle Medicine focuses on six interconnected pillars:

• Healthy nutrition
• Regular physical activity
• Restorative sleep
• Effective stress management
• Positive social connection
• Avoidance or reduction of harmful substances

WHOLE exists to help individuals understand these pillars and incorporate them into everyday life through practical, compassionate and personalised support.

Our philosophy is centred on prevention, education, empowerment and long-term wellbeing rather than reactive illness management alone.

WHOLE provides digital health education and lifestyle support through a range of evidence-based services, which may include:

• Lifestyle Medicine education
• Personalised health journeys
• Health assessments
• Nutrition education
• Healthy recipes and meal planning
• Physical activity guidance
• Sleep education
• Stress management tools
• Women's health education
• ADHD and neurodivergent support
• Chronic disease prevention resources
• Health tracking
• Laboratory result explanations for educational purposes
• Behaviour change programmes
• WHOLE Academy educational courses
• Wellness consultations
• Health reports
• AI-assisted guidance through Eira
• Push notifications and personalised reminders
• Family health management
• Digital wellbeing resources

All recommendations are intended to educate and support healthier lifestyle choices.

WHOLE is not:

• a hospital;
• an emergency medical service;
• a medical practice;
• a pharmacy;
• a diagnostic laboratory;
• a replacement for your doctor;
• a substitute for qualified healthcare professionals.

WHOLE does not:

• diagnose illnesses;
• prescribe medication;
• interpret laboratory results as medical diagnoses;
• provide emergency medical treatment;
• perform surgery;
• issue medical certificates;
• replace clinical examinations;
• replace psychotherapy;
• provide crisis intervention;
• guarantee medical outcomes.

Any information presented within WHOLE is educational and should never be interpreted as individual medical advice.

WHOLE is committed to evidence-based practice.

Educational content is developed using recognised scientific literature, public health principles, Lifestyle Medicine research and accepted clinical knowledge available at the time of publication.

Healthcare is constantly evolving.

Scientific evidence changes.

Clinical guidelines are updated.

New discoveries emerge.

Accordingly, WHOLE continuously reviews and updates its educational resources to reflect current evidence wherever reasonably possible.

No educational platform can guarantee that every recommendation will remain permanently current.

Eira is WHOLE's Artificial Intelligence Lifestyle Medicine Companion.

Eira has been designed to educate, encourage and support users through compassionate, evidence-informed conversations.

Eira can:

• explain health concepts;
• answer educational questions;
• suggest healthier lifestyle habits;
• personalise educational recommendations;
• encourage behaviour change;
• help users understand health information;
• support reflection and accountability.

Eira cannot:

• diagnose medical conditions;
• prescribe medication;
• replace qualified healthcare professionals;
• make emergency decisions;
• determine treatment plans;
• authorise medical interventions.

Artificial intelligence is an evolving technology.

Although WHOLE continually improves Eira's capabilities, AI responses may occasionally contain inaccuracies, misunderstand context or require clarification.

Users should always exercise independent judgement and consult appropriately qualified healthcare professionals regarding medical decisions.

WHOLE personalises certain recommendations using information voluntarily provided by users.

Personalisation may consider factors such as:

• age;
• sex;
• lifestyle goals;
• health conditions;
• preferences;
• life stage;
• laboratory values;
• assessments;
• progress;
• activity patterns.

Personalisation is intended solely to improve the user experience and provide more relevant educational guidance.

Recommendations generated by WHOLE are informational and should not be interpreted as personalised medical advice.

WHOLE uses intelligent technologies and artificial intelligence to personalise educational content and improve user experience.

However, WHOLE does not use artificial intelligence or automated systems to make decisions that produce legal effects or similarly significant consequences without meaningful human oversight.

WHOLE does not use artificial intelligence to:

• diagnose disease;
• approve or deny healthcare;
• prescribe medication;
• determine insurance eligibility;
• determine employment suitability;
• make legal decisions;
• replace professional clinical judgement.

Artificial intelligence within WHOLE is designed to support informed decision-making—not replace it.

Final healthcare decisions remain the responsibility of users and their healthcare professionals.

WHOLE is committed to maintaining independence, integrity and scientific objectivity.

Recommendations provided through WHOLE are based upon available evidence and educational relevance rather than commercial influence.

WHOLE does not allow advertisers, sponsors or commercial partners to determine educational recommendations or health guidance.

Where products, services or external resources are referenced, they are included because they are considered educationally relevant and not because of commercial incentives.

Our primary responsibility is to the wellbeing of our users.

Consultations available through WHOLE are intended to provide education, lifestyle guidance, behaviour change support and preventative health coaching within the practitioner's professional scope of practice.

Consultations do not establish a doctor-patient relationship unless explicitly stated.

Where appropriate, users may be advised to seek assessment, diagnosis or treatment from another qualified healthcare professional.

By using WHOLE, you agree to:

• provide accurate information where reasonably possible;
• use the platform responsibly;
• seek professional healthcare when appropriate;
• understand the limitations of digital health technologies;
• use WHOLE as a supplement to—not a replacement for—professional healthcare.

WHOLE is committed to:

• evidence-based education;
• ethical artificial intelligence;
• responsible innovation;
• compassionate support;
• scientific integrity;
• respect for privacy;
• transparency;
• continuous improvement.

We believe healthier lives are built through knowledge, prevention and consistent small choices—not perfection.

WHOLE exists to walk alongside you on that journey.