AI Transparency
How Eira makes suggestions and where her limits are.
How Eira makes suggestions
Transparency builds trust.
At WHOLE, we believe you should always understand when artificial intelligence is helping you and how those recommendations are created.
Eira is an artificial intelligence lifestyle medicine companion designed to provide education, guidance and personalised lifestyle recommendations. She does not think, feel or make independent clinical decisions. Instead, she analyses the information you choose to share and generates responses using evidence-informed models and WHOLE's health standards.
Whenever you interact with Eira, you are communicating with an AI system—not a human healthcare professional.
How recommendations are created
Eira considers information such as:
- Your lifestyle goals
- Nutrition preferences
- Physical activity
- Sleep patterns
- Stress and wellbeing information
- Information you voluntarily provide during conversations
She combines this information with recognised lifestyle medicine principles and behaviour-change science to produce personalised recommendations.
Every recommendation is intended to support healthier daily choices rather than diagnose illness.
Personalisation
The more relevant information you choose to share, the more personalised Eira's recommendations can become.
Personalisation may improve over time as your goals, habits and lifestyle evolve.
You are never required to provide information you are uncomfortable sharing.
What influences Eira's responses
Eira's recommendations may be influenced by:
- Current lifestyle medicine guidance
- Behaviour change research
- Nutrition science
- Physical activity guidelines
- Sleep health research
- Preventative health principles
- The context of your conversation
Scientific knowledge changes over time.
WHOLE regularly reviews its systems to improve the quality and accuracy of future recommendations.
Understanding AI limitations
Artificial intelligence is not perfect.
Although Eira is designed to provide thoughtful and evidence-informed guidance, she can occasionally misunderstand information, lack important context or produce incomplete responses.
For this reason, important health decisions should never rely solely on AI recommendations.
Professional healthcare advice should always take priority where appropriate.
Human responsibility
WHOLE believes artificial intelligence should support human decision-making, not replace it.
Eira provides information.
You decide how to use it.
Where medical assessment, diagnosis or treatment is needed, qualified healthcare professionals remain essential.
Your privacy
Your conversations are handled according to WHOLE's Privacy Policy and applicable data protection laws.
Information you provide is only used to improve your experience within the limits explained in our privacy documentation.
WHOLE does not sell your personal health information.
Continuous improvement
We regularly improve Eira to provide safer, clearer and more helpful guidance.
These improvements may include:
- Better scientific accuracy
- Improved communication
- Stronger safety measures
- More personalised lifestyle support
- Accessibility improvements
As our platform evolves, significant changes will be documented through our Version History.
Our promise
We will always tell you when artificial intelligence is involved.
We will never intentionally present AI-generated guidance as human clinical advice.
Transparency is not a feature of WHOLE—it is one of our core principles.